The Motley Fool website likes to probe in to all aspects of stock markets and financial planning, but should they review books?

Finding the Next Starbucks by Michael Moe has been out for a little while now, and Tom Tualli has finally got his copy. Mr. Tualli admits in the beginning his bias for the book and its genre. He also points out that the author has earned respect in the field of economics and analysis. It’s also apparent that Mr. Tualli is an expert as well easily detailing Mr. Moe’s qualifications and his subsequent arguments.
Mr. Tualli lets Mr. Moe do most of the work for him. The brunt of the article is simply a summary of the book and its advise on finding that winning stock. At the very end of the review is an actual criticism of Mr. Moe and the fact that he seems to the book poorly with “fuzzy” information backing up the reasons for actual inning companies.

The article is seriously lacking in any critical thinking about the actual book itself such as format and structure, but there is a strong apparent admiration for the proposals made and the tools given to pick a good stock. In the end Mr. Tualli does what every review should do and says that the book is worth reading.

But this review was not. To answer the above question, The Motley Fool should stick with reviewing companies and not books.